What You'll Build

A complete lead generation machine that runs on autopilot. Your AI agent finds potential clients, researches their business, builds a custom demo website showing what you could do for them, deploys it live, creates a video walkthrough of the demo, and reaches out via text and phone. That's not one automation. That's an entire sales team.

Why This Works

Cold outreach has a conversion problem. Generic emails get ignored. "Hey {first_name}, I noticed your {company} could use..." gets deleted before the second sentence.

But imagine receiving a text that says: "Hey, I built a demo of what your website could look like. Here's the link, and here's a 2-minute video walkthrough." That's not cold outreach anymore. That's proof of work. It shows you understand their business and you've already started solving their problem.

The trick is that building custom demos for every lead doesn't scale if a human does it. But an AI can research a business, generate a tailored site, deploy it, and record a walkthrough in minutes.

Prerequisites

Architecture

┌──────────────┐     ┌──────────────┐     ┌──────────────┐
│  Lead Finder │────▶│  Researcher  │────▶│  Site Builder │
│              │     │              │     │              │
│  - Google    │     │  - Website   │     │  - Custom    │
│  - LinkedIn  │     │  - Social    │     │    landing   │
│  - Yelp      │     │  - Reviews   │     │    page      │
│  - Directories│    │  - Pain pts  │     │  - Their     │
│              │     │              │     │    branding   │
└──────────────┘     └──────────────┘     └──────┬───────┘
                                                  │
                     ┌──────────────┐     ┌───────▼──────┐
                     │  Outreach    │◀────│  Deployer    │
                     │              │     │              │
                     │  - Text msg  │     │  - GitHub    │
                     │  - Phone call│     │  - Coolify   │
                     │  - Email     │     │  - Live URL  │
                     │              │     │  - Video     │
                     └──────────────┘     └──────────────┘

Step 1: Define Your Ideal Client

Before the AI can find leads, it needs to know who you're looking for:

## Target Client Profile
- Industry: Local service businesses (plumbers, dentists, landscapers)
- Location: [Your target metro area]
- Signs they need help:
  - No website or a bad one
  - Few/no Google reviews
  - Not running ads
  - Competitors outranking them
- Revenue: $500K-5M (big enough to pay, small enough to need you)

Step 2: Automated Lead Research

Once the agent finds a prospect, it digs in:

This research becomes the foundation for a demo that actually resonates. "I noticed your competitor Johnson Plumbing has 200+ Google reviews while you have 12. Here's how we'd fix that."

Step 3: Generate Custom Demo Sites

This is the showstopper. The AI takes the research and builds a landing page tailored to that specific business:

Push to GitHub, deploy via Coolify, and you have a live URL in minutes.

Step 4: Create Video Walkthroughs

Using Remotion (a React-based video framework), the agent generates a short video walking through the demo site. This isn't a screen recording. It's a produced video with:

Step 5: Multi-Channel Outreach

Now the agent reaches out with something real to show:

Text (Google Voice): Short, casual, with the demo link. "Hey [Name], I put together a quick demo for [Business]. Take a look: [URL]"

Phone (AI voice agent): A phone agent calls the lead, introduces the service, and references the demo site. If they're interested, it books a meeting on your calendar.

Email: Longer-form follow-up with the video walkthrough embedded.

The key: every touchpoint references the custom demo. It's not generic outreach. It's "I already did work for you, for free."

Step 6: Track and Iterate

Log every lead, every outreach attempt, and every response. The agent should track:

Use this data to refine your targeting. If dentists respond at 3x the rate of plumbers, focus on dentists.

What Makes This Different

Most AI automation demos show one step: "Look, it can send emails!" This is the full pipeline. Finding leads, researching them, building something custom, deploying it, and reaching out across multiple channels. Each step feeds the next.

The person who built this (Jonah) is running it for his own agency. It's not a concept. It's his actual sales process, running on real prospects, closing real deals.

Cost Breakdown

Compare that to hiring a sales rep at $4-5K/month who sends generic emails all day.