What You'll Build

A four-stage pipeline that takes you from "I want to run ads" to "campaigns are in Meta Ads Manager ready for review." No marketing agency. No freelancer. No back-and-forth on Slack for two weeks.

Here's the pipeline:

  1. Ads Analyst picks apart your competitor's entire Meta ad strategy: every ad creative, every landing page, every angle they're running.
  2. Head of Marketing crawls your own website, understands your brand and products, then writes a full campaign proposal based on the competitive intel.
  3. Creative Director builds the actual assets: landing pages, image ads, carousel ads, video scripts.
  4. Performance Marketer pushes everything to Meta Ads Manager as draft campaigns, targeting configured, creatives attached, ready for your review.

One real run produced 4 campaigns, 5 single image ads, 2 carousels with 10 cards, 8 video scripts, and 2 landing pages. Total cost: under $24 on Claude Opus.

Why This Works

Running Meta Ads the normal way looks like this: you hire a freelancer or agency ($2-5K/month), wait a week for the competitive analysis, another week for the creative brief, another week for the actual assets, then go back and forth on revisions. Six weeks and $10K later, you have your first campaign.

This pipeline does the same work in about an hour. Not because the AI is smarter than a good marketer. It's not. But it can visit 20 landing pages, download 50 ad creatives, and write a 30-page analysis before a human has finished their morning coffee.

The output isn't meant to run untouched. Campaigns go into Meta as drafts. You review them, adjust targeting, swap out images you don't love, and record the video scripts yourself (real video outperforms AI-generated video on Meta, and the creator specifically recommends this). The AI does the 80% that's research and grunt work. You do the 20% that's judgment.

Prerequisites

How the Pipeline Works

Stage 1: Ads Analyst

You give it a link from the Meta Ad Library for any advertiser. The agent:

The browser-based approach matters. The Meta Ad Library doesn't have a public API for this. The agent literally browses like a human, which means it works with any advertiser, any time.

Stage 2: Head of Marketing

Takes the competitive analysis and your website URL. The agent:

The proposal is a real document with specifics. Landing page briefings, image ad specs, video scripts, and budget allocation. Not a vague strategy deck.

Stage 3: Creative Director

Takes the campaign proposal and produces assets:

Stage 4: Performance Marketer

Takes all the assets and publishes to Meta via the Marketing API:

Setting It Up

The creator published all 16 skills as a free downloadable template. The easiest way to install:

  1. Download the skill files
  2. Share the folder with your agent
  3. Tell it: "I'm sharing a set of skills for a marketing team. Import all of these for yourself."
  4. Your agent reads each file, sets up the skills, and walks you through any API keys it needs

You'll need to set up Meta Marketing API credentials. This sounds intimidating, but your agent can walk you through the process step by step, including creating the app in Meta's developer portal.

What It Costs

The creator ran the full pipeline (competitor research through published campaigns) for under $24 on Claude Opus 4.6, the most expensive model available. On a cheaper model like Sonnet, it would be significantly less.

Image generation via Nano Banana Pro: about 13 cents per image at 2K resolution, 24 cents at 4K. A dozen ad creatives runs about $2-3.

Total for a complete campaign cycle: $20-30. Compare that to what even one day of a marketing freelancer's time costs.

What It Doesn't Do