Is your website costing you calls?

We inspect your website the way you'd walk a job before quoting it. Every page. Every listing with your name on it. And whether ChatGPT gives out your number when a homeowner near you asks for someone in your trade.

What's changed

Google now puts an AI answer on top of roughly half the searches it handles, and more homeowners are skipping the results entirely and just asking ChatGPT. Here's why that should worry you.

A page of Google results shows ten businesses. An AI answer names two or three, then stops. There is no page two.

You're either on that short list or the homeowner never hears your name.

Here's the part most contractors don't know. The AI often isn't quoting your website at all. It's quoting Yelp or the Better Business Bureau talking about you. In a study of 318 million AI answers, Yelp was behind roughly 72% of local business citations in Google's AI answers. On ChatGPT, the BBB came first.

So if those listings are missing, wrong, or say something different from your website, that's what the homeowner hears about you. A perfect website doesn't fix it.

What we check

• ✓Every page on your siteDead links, missing pages, pages that are copies of each other, pages too thin to be any use.
• ✓Whether AI can read your site at allSome websites shut it out and nobody ever tells the owner. We test it and show you what came back.
• ✓Your listings, not just GoogleGoogle, Yelp, the BBB, Apple Maps, Bing and Nextdoor. We check each one exists, is claimed by you, and says the same name, phone, address and hours your website does. When they disagree, you get credit for neither. Every one of these is free to claim and free to fix.
• ✓The two listings almost nobody has claimedApple Maps is what every iPhone and every Siri question uses, and it's free. Bing is what ChatGPT's search runs on. Most contractors have never touched either. It's the closest thing to free money we find.
• ✓The questions your customers actually askWe run them on ChatGPT, Perplexity and Google. If your name doesn't come up, you get the list of who did.
• ✓Up to three competitorsSame checks, side by side with yours, so you can see the gap.
• ✓A report you can actually readNo jargon. Plus a separate page you can forward straight to whoever built your site.
• ✓A 30-minute callWe walk you through it and you ask whatever you want.

What we found on the last one

None of it showed up in his website traffic report. He had no idea any of it was there.

What we won't do

You've probably been pitched some of this already.

• ✗We won't hand you a score out of 100You get the actual problem and what we saw, so you or your web guy can check it yourself. The report ends with one line you can paste in to confirm the biggest finding in ten seconds.
• ✗We won't promise to make you number one in ChatGPTThere's no such thing. Ask it the same question twice and you get different companies. What's real is how often you get named, and that we can move.
• ✗We won't tell you to buy a directory membershipEvery listing we check is free to claim and free to correct. BBB accreditation, for example, runs several hundred dollars a year and buys you a seal. It does not buy your rating, and you don't need it for your profile to be right.
• ✗We won't sell you the trendy add-onsThere's a file some companies charge to install that no AI company has confirmed it even reads. If a fix is cheap and probably useless, we'll say so and you can skip it.
• ✗We won't tell you to change what's workingAnything already earning you calls goes on a do-not-touch list at the top of the report.

How it works

1. You send your website address and the towns you cover. That's the whole setup.
2. We do the inspection. You spend about ten minutes on your phone running a short list of questions we send you.
3. Five business days later you get the report, the to-do list in order, and the call.

What it costs

If we don't find at least five real problems across your site and listings, you don't pay. No invoice, no half price. So far we haven't come close.

Straight talk on timing: anything blocking AI from reading your site, and any listing that's wrong, stops costing you the day it's fixed. Content and review work usually takes 60 to 90 days to show up in your numbers. Sources for the figures above, available on request: BrightEdge AI Overview tracking (March 2026); the Yelp and BBB citation shares are from Foundation Marketing and AirOps, who counted 318 million citations across 28.5 million AI answers (published May 2026).