The night nurse agency was searching Facebook groups

Tools

• Meta Muse: Meta's personal AI agent. It can search Facebook groups, Marketplace and Instagram
• Bland: sells a phone number your agent can call and text from
• Google Sheets or Airtable: where the cleaned list lives
• Claude Code: optional. Builds a simple lead board from a prompt Muse writes

What you'll build

A small matchmaking business, run mostly by an agent.

People post what they need in Facebook groups every day. Other people post what they offer. Muse reads both sides, cleans up the list, and drafts the messages that put them together.

The same agent can sell things on Marketplace and haggle for you.

The story

Greg Isenberg just became a parent.

The family needed a night nurse and couldn't find one through friends.

So they called an agency.

The agency admitted how it found nurses: it searched Facebook groups for posts like "Miami night nurse."

I was like that's crazy that I would pay a fee for that when I could use Muse to go and do that.

So Isenberg asked Muse for night nurses at about $30 an hour in Montreal.

The first list came mostly from public listing sites and an Instagram sweep. No Facebook groups.

So Isenberg told it where to look:

I want you to give me 20 night nurses from Facebook groups. Quality there is highest.

That worked.

Muse only searches where you tell it to.

The list is the business

Isenberg's argument is about what you keep.

Every search adds names, what each person needs, what they charge, and signs you can trust them. Muse cleans that into a list in Google Sheets or Airtable.

You own the asset.

A niche plus a city is a business. The examples come fast: night nurses in Tampa, furniture in Austin, plumbers in Phoenix.

Then give the agent a phone line. Bland sells an "agent landline" with calls and texts, about $15 by Isenberg's count. Tell Muse to get itself a number and call you. Now it can reach out to both sides.

The selling side

Marketplace is fully public, so the same agent can hunt there too.

Isenberg's list of what to look for:

• Listings with the wrong price or the wrong name
• Listings with no photos or no details
• Things that have sat for a long time
• Pickup-only items you could bundle and resell
• Prices that just dropped, or items that were relisted

Sellers in those last two groups are more open to an offer, and Muse can make the offer for you.

Muse users on Reddit describe the selling half.

One sends Muse photos. It replies with a title, a description and a price, and posts the listing to Marketplace once they approve it. They'd done about ten that way.

Another has it selling things from around the house.

It's pretty funny watching it negotiate with those low ballers. I don't have to do a thing.

The Claude Code step

Dani Douen, who runs an AI agency, showed a way to turn this into a real pipeline.

Muse already knows your leads and your offer. So ask Muse to write a prompt for Claude Code. Paste it in, and Claude Code builds a simple board with columns you can drag cards between. Dani's columns are new, talked, proposal, won.

Muse is the manager. Claude Code is the builder.

For a matching business, rename the columns to fit: need found, contacted, matched, paid.

How it works

1. Pick one need and one city.
2. Ask Muse for a list from the Facebook groups for that city. Name the groups if you know them.
3. Have it write every result into one running document, and read that document at the start of each session.
4. Ask it to clean the list: who's real, who's experienced, who answered.
5. Give it a phone number through Bland if you want it to call or text.
6. Keep every message a draft until you've approved it.
7. Optional: have Muse write a Claude Code prompt for your lead board.

Step 3 comes from a viewer in Isenberg's comments:

Chat answers evaporate. A dossier compounds.

The business angle

The night nurse agency charged a fee for searching Facebook groups by hand.

That search is now a prompt.

If you run a placement, referral or brokering business, the searching was always your biggest cost. If you sell used equipment or extra stock, the listing and the back-and-forth with buyers was the time sink.

Muse handles both, and you keep the judgment calls.

Who should steal this idea

Staffing and placement agencies, referral services, and anyone who matches local buyers with local sellers.

Small shops that sell used or extra stock on Marketplace.

How hard is it

Beginner.

Muse is a chat app with no setup. Telling it exactly where to look is the only skill.

Cost: Muse is free to start, and the Power plan is $20 a month. About $15 for the Bland number. Claude Pro is about $20 a month if you build the lead board.

Gotchas and tips

It won't come up with the ideas

Isenberg says Muse doesn't think of where to look on its own. You have to name the groups, the Marketplace angles, and the Instagram pages.

Private groups need you

Muse can't see into private Facebook groups. Join them yourself first.

Read Meta's terms

Isenberg suggests buying or starting Facebook groups now, before millions of agents start crawling them. Isenberg also says to check Facebook's terms before you buy one, because buying them may not be allowed.

Drafts first

Keep every message as a draft until you trust it. You are contacting real people on your behalf.

US and Canada only, for now

Muse launched in September 2026, in the US and Canada only.

Keep Reading

• The Analyst Who Reads a Company Before Your Call, in 30 Minutes The same research habit, pointed at your sales calls.
• Get 5 Sales-Ready Leads in Your Inbox Every Morning. Without a Lead List. Another way to find buyers who are already asking.